Holly McDonald

Holly McDonald leads sales development at OpenWorks, where she is focused on scaling the SDR function, strengthening outbound strategy, and maximizing opportunity creation across inbound and outbound channels. She brings extensive experience building high-performing sales development teams and driving multimillion-dollar revenue growth. Prior to OpenWorks, Holly led business development and marketing efforts at Irwin Construction and spent five years at Reputation in progressive SDR leadership roles. Known for her people-first, performance-driven style, she combines strong coaching instincts with deep expertise in Salesforce, ZoomInfo, LinkedIn Sales Navigator, and data-informed sales execution.