Michael Reef

Michael Reef brings more than 15 years of experience in commercial cleaning and franchising, with deep expertise in operations, franchise support, and market growth. Over the past nine years at OpenWorks, he has helped build the San Francisco region from the ground up and has taken pride in supporting franchise owners as they grow into top performers. Michael also played a key role in the company’s expansion into Hawaii, helping establish operations across three islands. He is known for developing strong teams and creating environments where franchise owners can thrive.