Expecting a Surge in Customers for Super Bowl?
How These 5 Franchises Do It.
Entrepreneur (January 30, 2015) - The Seahawks and Patriots aren't the only franchises getting ready for the big game this Sunday.
Franchised businesses of all stripes – especially those with locations in Phoenix – have been gearing up for the Super Bowl for weeks. From restaurant chains preparing for big catering orders to urgent-care centers in Phoenix preparing for a potential increase in visitors, it is game time for the franchise industry.
Here are a few tips from five franchises, including Papa John's, Blimpie and AFC/Doctors Express Urgent Care Center, who want to win the Super Bowl sales game this year. Even if your city isn't hosting the Super Bowl, these tips can help you the next time your business has a mega-surge in customers.
Phoenix franchisees are also turning to locals who know exactly what the Super Bowl in the city looked like seven years ago.“We worked in close coordination with the city events manager, who was on staff during the previous Super Bowl held in Phoenix in 2008,” says Anthony Hobson, the vice president of corporate operations as Phoenix-based cleaning franchise OpenWorks. After consulting others who were working in the city in 2008, Phoenix OpenWorks franchises are increasing staff by 25 percent the week of the Super Bowl to meet demand.
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